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# Pursue growth that gives
- URL: https://www.pesec.no/pursue-growth-that-gives/
- Published: 2026-11-02T06:00:00.000Z
- Updated: 2026-11-02T06:00:00.000Z
- Description: Have the discipline to say no.
- Author: Bruno Pešec
- Tags: Leadership, Strategy

Not all business growth is equal.

In fact, some growth options can lead to value destruction, collapsing the organisation before it makes any significant returns.

The best growth options are:

- **Meaningful.** They significantly contribute to the organisation's aims and ambitions.
- **Aligned.** They ensure coherence across the organisation, avoiding fragmented efforts, and fit in with the strategy.
- **Focused.** They concentrate resources and effort on a specific and tangible opportunity.
- **Profitable.** They deliver sustainable and consequential financial returns.

Consider the above during your next growth & innovation portfolio review.