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# Pivoting in a nutshell
- URL: https://www.pesec.no/pivoting-in-a-nutshell/
- Published: 2021-08-05T07:00:00.000Z
- Updated: 2021-08-05T06:59:59.000Z
- Description: A change in strategy without a change of vision.
- Author: Bruno Pešec
- Tags: Strategy, Innovation, Entrepreneurship, Lean Startup

Pivoting, alongside [MVP](https://www.pesec.no/on-mvps-and-smallification/), entered entrepreneurs' vernacular in early 2010, with the success of the Lean Startup methodology.

A decade later, the term above still causes some confusion. So here's the absolutely simplest definition, straight from Eric Ries himself:

> Changing strategy while retaining one's original vision.

Simply put, a pivot is change in strategy without a change of vision. The change *must be grounded* in [validated learning](https://www.pesec.no/lean-startup-fundamentals/).

Here is a simple visual to illustrate the difference:

![Pivoting in a nutshell. © Bruno Pešec, 2021.](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/06/Pivoting-in-a-nutshell.jpg)

Pivoting in a nutshell. © Bruno Pešec, 2021.

If you'd like to learn more about pivoting, I suggest the following:

- [Lean Startup Fundamentals](https://www.pesec.no/lean-startup-in-a-nutshell/) webinar I did, three pivoting examples are shared in the beginning.
- [Is it time to pivot?](https://www.playinglean.com/blogs/playing-lean-blog/123862595-experiment-cards-under-the-magnifier-pivot?ref=pesec.no)
- [The barriers to pivoting in large companies](https://www.playinglean.com/blogs/playing-lean-blog/the-barriers-to-pivoting-in-large-companies?ref=pesec.no).

Remember that your pivots must be based on the data and insight from your [lean experiments](https://www.pesec.no/step-by-step-guide-for-designing-lean-experiments/), and not simple whims or opinions.