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# On what to quit to innovate
- URL: https://www.pesec.no/on-what-to-quit-to-innovate/
- Published: 2026-07-30T05:00:00.000Z
- Updated: 2026-07-30T06:16:28.000Z
- Description: A conversation with Aro Benaiah of Quit to Win podcast.
- Author: Bruno Pešec
- Tags: Podcast, Innovation, Strategy, Leadership

I've recently discussed why most innovation fails with Aro Benaiah of Quit to Win podcast. We talked about:

- the three hard truths every leader must face before investing in innovation;
- why risky ideas need to be big, bold, and well-supported to succeed;
- how even the best-executed innovations can still fail, and what you can control;
- why quitting vanity metrics is your secret advantage;
- what it really means to measure the right things in your innovation portfolio; and
- how to build an innovation strategy grounded in reality, not wishful thinking.

You can listen to the episode [here](https://podcasts.apple.com/us/podcast/why-most-innovation-fails-the-3-hard-truths-leaders/id1890350829?i=1000778330078&ref=pesec.no) or using the player below:

*P.S. No, I am not a doctor. Yet.*