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# On valuable ideas, innovation systems, and implementation
- URL: https://www.pesec.no/on-valuable-ideas-innovation-systems-and-implementation/
- Published: 2026-04-16T05:00:14.000Z
- Updated: 2026-04-16T05:00:13.000Z
- Description: A conversation with Blessed Igberase of the The Thought Atlas Podcast.
- Author: Bruno Pešec
- Tags: Podcast, Innovation, Entrepreneurship, Strategy, Experimentation

I've recently discussed innovation, systems, and execution with Blessed Igberase of The Thought Atlas Podcast. 

We talked about:

- why so many innovation efforts fail,
- what actually makes an idea valuable,
- how organizations confuse ideas with outcomes,
- why customer understanding matters so much, and
- how curiosity and experimentation move innovation forward.

You can listen to the episode [here](https://podcasts.apple.com/us/podcast/why-most-innovation-fails-to-create-value-bruno-pe%C5%A1ec/id1867888799?i=1000760075567&ref=pesec.no) or using the player below: