> ## Content Index
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# On managing innovation, embodied knowing, and martial arts
- URL: https://www.pesec.no/on-managing-innovation-embodied-knowing-and-martial-arts/
- Published: 2026-04-09T05:00:46.000Z
- Updated: 2026-04-20T06:13:40.000Z
- Description: A conversation with Suzie Lewis of the Let's talk Transformation podcast.
- Author: Bruno Pešec
- Tags: Podcast, Innovation, Strategy, Leadership, Change, Discipline, Personal, Knowing

I've recently took a deep dive into corporate innovation, martial arts, and embodied knowing with Suzie Lewis of the Let's talk Transformation podcast. We discussed a number of topics:

- doing vs. managing innovation;
- uncertainty, ambiguity, and strategy;
- martial arts & generative conflict;
- the innovation equivalent of sparring;
- serious games for experiential learning;
- augmented strategy and AI’s role;
- emotional behavior & innovation failure;
- rethinking hackathons & customer focus;
- HR’s role & embodied experience; and
- key leadership behavior for innovation.

In the episode description Suzie lists eleven key insights I shared. Three episode insights I'd like to highlight are:

- The difference between ‘doing’ and ‘managing’ innovation is important: the former is about transforming ideas into money (in a corporate context); the latter is doing it at scale, i.e. concurrently developing hundreds of ideas.
- Creativity brings something to life and is an inherent part of human nature - innovation is very personal, from which we can harness failure and maximise learning to create something of value.
- Martial arts redirect fear and aggression rather than eliminate them, providing a good lesson for CEOs in how to engage in generative conflict, which is consensual, respectful, collaborative and vulnerable.

You can listen to the episode [here](https://podcasts.apple.com/us/podcast/mastering-innovation-with-bruno-pesec/id1516783025?i=1000759466901&ref=pesec.no) or using the player below:

Alternatively you can also watch the episode [here](https://www.youtube.com/watch?v=IynengS6f6w&ref=pesec.no) or using the player below: