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# On making corporate innovation work
- URL: https://www.pesec.no/on-making-corporate-innovation-work/
- Published: 2026-06-18T05:00:00.000Z
- Updated: 2026-06-18T05:53:42.000Z
- Description: A conversation with Aro Benaiah of the The Making of Me podcast.
- Author: Bruno Pešec
- Tags: Podcast, Innovation, Strategy, Leadership

I've recently discussed why most companies fail at innovation and how can they fix that with Aro Benaiah of the The Making of Me podcast. We talked about:

- the biggest misconception companies have about innovation,
- why heavy investments in innovation often fail to pay off,
- why it's not about having creative people or big ideas it's about creating the right processes and environments,
- why focusing on flow matters more than just collecting ideas, and
- how to unlock real, measurable value from your innovation efforts.

You can listen to the episode [here](https://open.spotify.com/episode/2aj0xOVU3gsEQzC2GV75lj?ref=pesec.no) or watch it using the player below: