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# On lean innovation and identifying opportunities in plain sight
- URL: https://www.pesec.no/on-lean-innovation-and-identifying-opportunities-in-plain-sight/
- Published: 2021-12-27T08:00:00.000Z
- Updated: 2021-12-27T08:00:00.000Z
- Description: A conversation with Tracy Wilson of UNLOCKED podcast.
- Author: Bruno Pešec
- Tags: Podcast, Entrepreneurship, Innovation, Strategy

Listen to my conversation with Tracy Wilson on the UNLOCKED podcast, where we discussed:

- It's not just about the technical side of how businesses actually work.
- Where failure becomes useful is if you're able to learn something from it.
- You have to be aware that you have limited time & resources, enthusiasm & drive are your prime things.
- Idea versus thoughts.
- Never assume that you are done.
- Start with something that already exists, then you focus on the value.
- Spend ideas, not money.
- How to find business opportunities hidden in plain sight.
- Not all problems are worth solving.
- Solopreneurs: spend 80% of your time doing this.
- Customers will tolerate your unpolished edges if you offer real value.

You can listen to the episode [here](https://unlockedwithtracywilson.buzzsprout.com/1122581/9681678-lean-innovation-from-idea-to-business-without-losing-your-shirt?ref=pesec.no), or by using the player below: