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# On innovation, value creation, and sustainability
- URL: https://www.pesec.no/on-innovation-value-creation-and-sustainability/
- Published: 2026-03-23T06:00:00.000Z
- Updated: 2026-03-23T07:00:54.000Z
- Description: A conversation with Dr. Enock Ebbah of the Sustainability Transformations podcast.
- Author: Bruno Pešec
- Tags: Podcast, Innovation, Lean, Leadership

I've recently discussed sustainability and innovation with Dr. Enock Ebbah of the Sustainability Transformations podcast. Key points I raised include:

- Sustainability should be viewed as a value creation opportunity.
- Changing the narrative around sustainability is crucial for long-term success.
- Innovation and sustainability can intersect to create value.
- Small businesses play a significant role in driving sustainability.
- Leaders must align sustainability initiatives with corporate strategy.
- Measuring sustainability initiatives is essential for accountability.
- Overcoming inertia in large organizations requires leadership commitment.
- Collaboration across industries can enhance sustainability efforts.
- Tangible applications of sustainability are becoming more prevalent.
- Leaders should encourage a culture of innovation and sustainability.

You can listen to the episode [here](https://podcasts.apple.com/gh/podcast/from-compliance-to-value-creation-the-lean-approach/id1804213591?i=1000756531799&ref=pesec.no) or using the player below:

Alternatively you can also watch the episode [here](https://www.youtube.com/watch?v=Bg0g6G4Mwo0&ref=pesec.no) or using the player below: