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# On innovation, revenue, and profits
- URL: https://www.pesec.no/on-innovation-revenue-and-profits/
- Published: 2026-06-25T05:00:41.000Z
- Updated: 2026-06-25T05:00:42.000Z
- Description: A conversation with Jonathan Irabor of the The Uncommon Minds Experience podcast.
- Author: Bruno Pešec
- Tags: Podcast, Innovation, Strategy

I've had the pleasure of discussing profitable innovation with Jonathan Irabor of the The Uncommon Minds Experience podcast. We talked about:

- what "profitable innovation" actually means,
- why most companies confuse activity with progress,
- the structural reasons large organisations fail at innovation,
- how to spot "innovation theater" (and what to do instead), and
- how to build an innovation capability that does not collapse when you stop championing it.

You can listen to the episode [here](https://podcasts.apple.com/us/podcast/%E2%82%AC1-billion-in-new-revenue-bruno-pe%C5%A1ec-on-profitable/id1896713423?i=1000771663726&ref=pesec.no) or using the player below: