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# On innovation failure, overcoming fear, and business success
- URL: https://www.pesec.no/on-innovation-failure-overcoming-fear-and-business-success/
- Published: 2026-04-30T05:00:45.000Z
- Updated: 2026-05-04T06:12:30.000Z
- Description: A conversation with Ezekiel Iferia of the FailCraft podcast.
- Author: Bruno Pešec
- Tags: Podcast, Innovation, Leadership, Personal

I've recently discussed innovation failure, overcoming fear, and business success with Ezekiel Iferia of the FailCraft podcast.

We talked about:

- why some ideas succeed while others fail,
- reputational risk leaders face when backing innovative ideas,
- how to deal with aggression and fragility,
- why investing in orphan ideas is a bad idea,
- using board games to simulate business failure safely,
- three questions every idea must answer, and
- augmented strategy.

You can listen to the episode [here](https://podcasts.apple.com/us/podcast/why-executives-are-terrified-of-your-ideas-the/id1846142093?i=1000760949397&ref=pesec.no) or using the player below: