> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
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# On fetishizing failure
- URL: https://www.pesec.no/on-fetishizing-failure/
- Published: 2021-02-16T08:00:00.000Z
- Updated: 2021-02-16T08:00:00.000Z
- Description: Pick your kinks carefully.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered

It's fine to be wrong. It's fine to make a mistake. That's how we learn. 

It's not OK to drive the whole business into the ground due to incompetence, negligence, and hubris. 

Obsess with learning, not failing.

## Upcoming growth opportunities with Bruno

### February 23rd: Remote Playing Lean Workshop

Learn Lean Startup by playing a game! Doesn't matter if you win or lose, as you'll have fun either way. Few tickets [left](https://www.eventbrite.com/e/remote-playing-lean-workshop-tickets-138738782433?aff=&ref=pesec.no).

### March 2nd: Nine big don'ts of corporate innovation

I've worked with hundreds of innovators and executives, and I noticed expensive mistakes that happen again and again. Now I'll share them with you—as well as concrete tactics on how to address them! Register for free [here](https://link.pbsc.no/dont?ref=pesec.no).

## Three latest posts

[The strategy cascadeAsk how when going down; ask why when going up.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/01/The-strategy-cascade.png)](https://www.pesec.no/the-strategy-cascade/)

[On uncovering customer problems and needs worth solvingOutcome-focused mutuality.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/01/On-uncovering-customer-problems-and-needs-worth-solving.png)](https://www.pesec.no/on-uncovering-customer-problems-and-needs-worth-solving/)

[Don’t be a gatekeeperOffer genuine help.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/01/Bruno-Unfiltered--6-.png)](https://www.pesec.no/dont-be-a-gatekeeper/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*