> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# On entering new markets
- URL: https://www.pesec.no/on-entering-new-markets/
- Published: 2023-12-14T08:00:28.000Z
- Updated: 2023-12-14T08:00:27.000Z
- Description: A conversation with Marcia Riner of the Profit With A Plan Podcast.
- Author: Bruno Pešec
- Tags: Podcast, Strategy, Innovation, Entrepreneurship

I've had the pleasure discussing entering new market with Marcia Riner of the [Profit With A Plan Podcast](https://www.profitwithaplan.com/e/ep232-navigating-the-new-market-frontier-bruno-pesec/?ref=pesec.no). Some of the highlights include:

> Dive deep with guest Bruno, an international innovation guru, as they chat about blowing up tanks and tearing things apart since childhood. Learn why quick and cost-effective learning is the key to innovation success. Spoiler alert: it's not about blowing up tanks in business!

> Bruno drops knowledge bombs on understanding market needs, education levels, and why entering a new market is like a strategic chess move. Get the lowdown on customer education costs and the smart way to secure customers who already know they need you.

> Bruno's golden nugget – innovation isn't just about new products. Tweak your customer interactions, communication, delivery, and pricing for rapid and cost-efficient growth. The plumbing business example is pure genius!

And much more.

You can listen to the episode [here](https://www.profitwithaplan.com/e/ep232-navigating-the-new-market-frontier-bruno-pesec/?ref=pesec.no) or using the player below: