> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# On data driven decisions, profitable innovation, and augmented strategy
- URL: https://www.pesec.no/on-data-driven-decisions-profitable-innovation-and-augmented-strategy/
- Published: 2022-04-07T07:00:00.000Z
- Updated: 2022-04-07T06:59:59.000Z
- Description: A conversation with Michael Grace of Tech Pro Unicorn Podcast.
- Author: Bruno Pešec
- Tags: Podcast, Strategy, Innovation, Leadership

I've had a great conversation with Michael Grace of [Tech Pro Unicorn Podcast](https://www.techprounicorn.com/data-driven-decisions-profitable-innovation-augmented-strategy-with-bruno-pesec/?ref=pesec.no). Here are some of the topics we've covered:

> Michael and Bruno geek out over how data can be used to make better decisions. They discuss the four categories of data and where they can be accessed by an organization.   
>  
> Bruno and Michael talk about how companies can structure innovation programs to be profitable and long living. Why companies fail at innovation and tips to be successful.

To learn more about Augmented Strategy go to:

[Augmented StrategyHow to combine human intuition with insights from data to make better strategic decisions, faster.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/12/augmented-strategy-order-bonuses-1.jpg)](https://www.pesec.no/augmented-strategy/)

You can listen to the episode [here](https://www.techprounicorn.com/data-driven-decisions-profitable-innovation-augmented-strategy-with-bruno-pesec/?ref=pesec.no) or by using the player below: