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# Nurture momentum
- URL: https://www.pesec.no/nurture-momentum/
- Published: 2025-12-01T08:00:56.000Z
- Updated: 2025-12-01T08:00:56.000Z
- Description: No time to rest.
- Author: Bruno Pešec
- Tags: Innovation, Leadership

Innovation leaders spend a great deal of energy and effort to overcome the organisation's inertia. Created momentum must not be taken for granted—in fact it should be treated as a drop of water in the driest desert. It should be maximised to its full potential. Only then will there be a chance to maintain the innovation momentum much needed for breakthrough innovation.