> ## Content Index
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# Not far from home
- URL: https://www.pesec.no/not-far-from-home/
- Published: 2025-10-02T07:00:06.000Z
- Updated: 2025-10-02T07:00:06.000Z
- Description: A place where ideas are plentiful.
- Author: Bruno Pešec
- Tags: Innovation, Leadership

The best ideas are usually found where the action is. In other words, we don't need to step out of the box to seek ideas, but rather, step in and talk to our own people who do the work. This allows us to tap into the experiential knowledge to uncover opportunities hidden in plain sight.