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# No maybe
- URL: https://www.pesec.no/no-maybe/
- Published: 2026-05-04T05:00:00.000Z
- Updated: 2026-05-04T06:52:06.000Z
- Description: The forbidden word.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Leadership

Best [innovation boards](https://www.pesec.no/quickstart-innovation-boards/):

- meet innovation teams regularly;
- don't waste time on "status reports;"
- don't engage in pitching or brainstorming;
- expect innovation teams to propose the next step and required funding;
- expect innovation teams to back their recommendations with data and insight;
- clarify any and all strategic priorities and postures regarding relevant matters;
- match their investment criteria to the maturity of the initiative;
- protect the innovation budget by releasing it in tranches;
- make a yes or no investment decision, no maybes;
- document their investment decisions; and
- involve other senior leaders when needed.

Innovation boards, also known as venture or growth boards, are special-purpose governing bodies with mandate to invest into innovative projects and ventures.

This July I will do a deep dive into effective innovation boards in London:

[The Innovation Organisation AdvantageThe Innovation Organisation Advantage · July 3, 2026 · London, UK![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/The_Innovation_Organisation_Advantage_2026_header.webp)](https://www.pesec.no/the-innovation-organisation-advantage-2026/)