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# No innovation without communication
- URL: https://www.pesec.no/no-innovation-without-communication/
- Published: 2021-11-15T08:00:00.000Z
- Updated: 2021-11-15T08:00:00.000Z
- Description: It's a two way street.
- Author: Bruno Pešec
- Tags: Innovation

It doesn't matter how great, ingenious or magnanimous your idea is, if no one understands it. Value *is* in the eye of the beholder, and it is the innovators job to figure out a way to communicate it. The easiest way? Sit down with customers and hear them out. Genuinely.