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# Multi-million flukes
- URL: https://www.pesec.no/multi-million-flukes/
- Published: 2024-10-21T06:55:59.000Z
- Updated: 2024-10-21T06:55:58.000Z
- Description: One club you should most certainly not aspire to join.
- Author: Bruno Pešec
- Tags: Innovation, Strategy

What's better than multi-million euro bets on under-cooked ideas based on wishful thinking?

(Besides throwing that money in the furnace instead, that is.)

Investing in a [total alignment](https://www.pesec.no/getting-started-with-an-innovation-board/) of innovation vehicles and capabilities with organisation's strategy and objectives and then investing in a [portfolio of ideas](https://www.pesec.no/create-your-own-innovation-portfolio-in-three-simple-steps/) that are relevant to the business.