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# More than the beginnings
- URL: https://www.pesec.no/more-than-the-beginnings/
- Published: 2024-03-11T08:00:22.000Z
- Updated: 2024-03-11T08:00:21.000Z
- Description: Innovate anytime, anywhere.
- Author: Bruno Pešec
- Tags: Innovation, Leadership

Innovation is so much more than that initial outburst of creative energy and drive at the inception of something new. There is potential for value creation throughout the whole lifecycle of any single business, product, or service. Just because something is dormant or has accumulated cruft does not mean it cannot be stirred up, shaken, and improved upon.