Mistakes worth avoiding

I return to Patrick Daly's Dublin South 93.9 FM Interlinks programme to discuss innovation, business, and an ebook I've recently published. Talking points were:

• what motivated me to write this book,
• why is innovation important in business and what's wrong with the "If it ain’t broke don’t fix it?" mindset,
• different types of innovation,
• can the creative process be systematised without losing the creativity,
• 2 most salient mistakes that companies make when embarking on the path of innovation,
• why do so many struggle with the transition from the idea on paper to manifestation in the real world,
• how can we create an environment to promote the small incremental innovations at all levels as well as the blockbusters, and
• how did COVID-19 influence the way organisations work and innovate.

Hit play to listen the episode:

Alternatively, you can also listen it here or download it.

To download your copy of the 9 Big Don'ts of Corporate Innovation ebook, head to: