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# Mistakes worth avoiding
- URL: https://www.pesec.no/mistakes-worth-avoiding/
- Published: 2021-05-03T07:00:00.000Z
- Updated: 2021-05-03T06:59:59.000Z
- Description: On innovation, business, and an ebook I've recently published, with Patrick Daly on his Interlinks podcast.
- Author: Bruno Pešec
- Tags: Podcast, Strategy, Innovation

I return to Patrick Daly's Dublin South 93.9 FM Interlinks programme to discuss innovation, business, and an [ebook I've recently published](https://www.pesec.no/9-big-donts-of-corporate-innovation/). Talking points were:

- what motivated me to write this book,
- why is innovation important in business and what's wrong with the "If it ain’t broke don’t fix it?" mindset,
- different types of innovation,
- can the creative process be systematised without losing the creativity,
- 2 most salient mistakes that companies make when embarking on the path of innovation,
- why do so many struggle with the transition from the idea on paper to manifestation in the real world,
- how can we create an environment to promote the small incremental innovations at all levels as well as the blockbusters, and
- how did COVID-19 influence the way organisations work and innovate.

Hit play to listen the episode:

*Alternatively, you can also listen it [here](https://shows.acast.com/patrick-daly-interlinks-podcast/episodes/the-9-donts-of-corporate-innovation?ref=pesec.no) or [download](https://open.acast.com/public/streams/5d6996ad156201903067e8c4/episodes/6065efbf42ffd2034f6f332f.mp3?ref=pesec.no) it.*

To download your copy of the *9 Big Don'ts of Corporate Innovation* ebook, head to:

[9 Big Don’ts of Corporate InnovationHow to spot and avoid costly innovation mistakes.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/03/9bigdonts_banner.png)](https://www.pesec.no/9-big-donts-of-corporate-innovation/)