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# Misleading labels
- URL: https://www.pesec.no/misleading-labels/
- Published: 2023-06-01T07:00:40.000Z
- Updated: 2023-06-01T07:00:39.000Z
- Description: A label does not make a...
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Ethics

Is something innovative if it isn't new nor it generates value for the customer?

Is something a strategy if it doesn't provide a clear selection of objectives and pathways to reach them?

We can call things however we like, but that in itself doesn't make them that.