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# Lift the veil
- URL: https://www.pesec.no/lift-the-veil/
- Published: 2021-09-07T07:07:00.000Z
- Updated: 2021-09-07T07:06:59.000Z
- Description: Mystification is overrated.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Continuous Improvement

In the *Ways of seeing,* Berger et al. wrote that *"mystification is the process of explaining away what might otherwise be evident."* 

Hunt down all such occurrences in your products, services, and processes; clarify and reveal the evident truth; and enjoy the results that follow.

## Upcoming growth opportunities with Bruno

### September 23: 20 Common Misconceptions About Corporate Innovation

Join me as I debunk 20 common misconceptions about corporate innovation; all from my personal experience as an innovator and consultant. Not for those of feint heart. Register [here](https://link.pbsc.no/20misconceptions?ref=pesec.no).

### 90-day coaching in Innovation Management

I’ll share best practices and help you craft, implement, and improve your innovation strategies and systems, with a weekly call and unrestricted email. This is not a regular offering of mine, it’s intended to help leaders like you thrive during these disruptive times. I have limited slots available, write me at *[bruno@pesec.no](mailto:bruno@pesec.no)* to secure yours.

## Three latest posts

[How are you considering the whole system?On understanding wholeness.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/06/How-are-you-considering-the-whole-system.jpg)](https://www.pesec.no/how-are-you-considering-the-whole-system/)

[On why innovation theatre is disrespectfulTime is precious. Don’t waste it.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/06/On-why-innovation-theatre-is-disrespectful.jpg)](https://www.pesec.no/on-why-innovation-theatre-is-disrespectful/)

[Make them cower!Let ’em shrivel.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/07/Bruno-Unfiltered--4--1.png)](https://www.pesec.no/make-them-cower/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*