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# Lifeboat
- URL: https://www.pesec.no/lifeboat/
- Published: 2025-10-28T08:00:05.000Z
- Updated: 2025-10-28T08:00:04.000Z
- Description: An ethical responsibility.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Leadership

Innovation managers must ensure all their innovation teams have a lifeboat available. It should be possible for the teams to extinguish ideas that show no promise, there is no demand for, or the timing isn't right.

## Three latest posts

[On informed innovation decisionsUpside must match the risk.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-188.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/On-informed-innovation-decisions.webp)](https://www.pesec.no/on-informed-innovation-decisions/)

[Wednesday Innovation Q&A with BrunoWhat obstacles prevent innovation projects from being completed?![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-189.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Innovation-Q-A-Red--Even--6.jpg)](https://www.pesec.no/wiqa-38/)

[Yes or no?Embrace both for they allow us to proceed.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-190.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Bruno-Unfiltered--5--5.png)](https://www.pesec.no/yes-or-no/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*