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# Leading and innovating during crisis
- URL: https://www.pesec.no/leading-and-innovating-during-crisis/
- Published: 2023-05-25T07:00:18.000Z
- Updated: 2023-05-25T07:00:17.000Z
- Description: How to lead and innovate in challenging and uncertain times.
- Author: Bruno Pešec
- Tags: Leadership, Strategy, Innovation

Three years ago I detailed best practices for leading and innovating during tumultuous times. Given that times are still roily, I though you might appreciate a refresher.

[Five areas to focus on during chaos and upheaval](https://www.pesec.no/on-being-an-effective-leader-during-turbulent-times/):

- Seize control and align everybody.
- Visualise work and priorities.
- Ensure regular, straightforward, and candid communication with all employees.
- Ensure regular, straightforward, and candid communication with customers, partners, and vendors.
- Prioritise and confront difficult decisions.

[Five best practices for corporate innovation in turbulent times](https://www.pesec.no/innovation-during-pandemic/):

- Don't try to weather the storm by locking yourself away.
- Accept that current reality is different.
- Relentlessly focus on the customer and value creation.
- Focus creativity on revenue generating innovations; cost reduction is a side effect of pursuing value creation.
- Take care of your own and of your peers' well-being.

As always, feel free to [reach out](https://www.pesec.no/contact/) should you have specific questions.