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# Is business modelling now more important than ever?
- URL: https://www.pesec.no/is-business-modelling-now-more-important-than-ever/
- Published: 2020-04-27T07:00:00.000Z
- Updated: 2021-06-08T06:11:42.000Z
- Description: Research shows that dynamic environments strengthen the effect of product innovation on business performance.
- Author: Bruno Pešec
- Tags: Webinar, Lean Startup, Playing Lean

In *[Why business modelling is more important than ever](https://www.playinglean.com/blogs/playing-lean-blog/why-business-modelling-is-more-important-than-ever?ref=pesec.no)* webinar, [Simen](https://www.linkedin.com/in/simenfur/?ref=pesec.no) and I discussed:

- why is business model innovation critical for long term success,
- relevance of business model innovation during crisis,
- analysing current business model hotspots using the business model canvas,
- analysing current business model hotspots using the lean canvas,
- combining *future backwards* and *why not* to generate future options, and
- Business Model Facilitator Training by Playing Lean.

You can read the webinar summary here:

[Why business modelling is more important than everIn just two weeks we are going to launch our new Business Modelling Facilitator training. This has been a frequent request from our Facilitators, and...![](https://cdn.shopify.com/s/files/1/0882/2472/files/playing_lean_favicon_32x32.png?v=1489006140)Playing LeanDora Jelčić![](https://cdn.shopify.com/s/files/1/0882/2472/articles/BusinessModelling_grande.png?v=1587712323)](https://www.playinglean.com/blogs/playing-lean-blog/why-business-modelling-is-more-important-than-ever?ref=pesec.no)

And you can watch the webinar recording here:

*Head over to [playinglean.com](https://www.playinglean.com/?ref=pesec.no) for awesome resources for innovation heroes.*