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# Innovative excuses
- URL: https://www.pesec.no/innovative-excuses/
- Published: 2025-09-08T07:00:48.000Z
- Updated: 2025-09-08T07:00:58.000Z
- Description: Self-fulfilling prophecies.
- Author: Bruno Pešec
- Tags: Innovation, Leadership, Discipline

"We don't have time" and other excuses executives give themself to avoid innovating:

"We don't have the resources."

"The conditions aren't right."

"We don't know how."

"It's not the right time."

"We won the "most innovative" company award already."

"It's risky."

"We don't have the right people."

"The returns are abysmal."

"We can't afford to innovate right now."

"The times are tough."

"We'll add it to the agenda. Next one, not this one."