Innovation requires doing

"I already thought of that."

Great! But did you do it?

No?

Then go sulk somewhere else!

I am sure we have all met at least one person in our life whom commented a variation of the above on some innovative product or service.

Having an idea is just a small part of innovation, and yet it receives so much attention. We cannot simply will ideas into reality.

Innovation—creating something new that creates value—requires doing; getting hands dirty; taking action.

Without action all innovative ideas are nothing but wishful thinking.