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# Innovation requires doing
- URL: https://www.pesec.no/innovation-requires-doing/
- Published: 2025-01-13T08:00:05.000Z
- Updated: 2025-01-13T08:00:05.000Z
- Description: Difference between wishful thinking and innovation.
- Author: Bruno Pešec
- Tags: Innovation, Discipline

"I already thought of that." 

Great! But did you do it? 

No? 

Then go sulk somewhere else!

I am sure we have all met at least one person in our life whom commented a variation of the above on some innovative product or service.

Having an idea is just a small part of innovation, and yet it receives so much attention. We cannot simply will ideas into reality. 

Innovation—creating something new that creates value—requires doing; getting hands dirty; taking action. 

Without action all innovative ideas are nothing but wishful thinking.