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# Innovation is a joint effort
- URL: https://www.pesec.no/innovation-is-a-joint-effort/
- Published: 2025-04-14T07:00:39.000Z
- Updated: 2025-04-15T07:13:06.000Z
- Description: Forget about individual heroics.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Leadership

Corporate innovation is a company-wide effort, meaning that everyone at every level contributes. It is not about individual heroics and larger-than-life antics. In fact, those are usually a signal of dysfunctional innovation management system. It is the little details, the enduring engagement, and systemic approach that develop innovation skills which contribute to long-term competitive advantage.