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# Innovate with what you have
- URL: https://www.pesec.no/innovate-with-what-you-have/
- Published: 2021-11-08T08:00:38.000Z
- Updated: 2021-11-08T08:00:38.000Z
- Description: Spend ideas, not money.
- Author: Bruno Pešec
- Tags: Innovation, Strategy

Using existing product, services, and capabilities is fast and cheap way to create new value propositions.

How can somebody know that you have a good product if they don't understand you?

There is much to be experimented with in the domain of framing, wording, and packaging, something [Matthew Fenton](https://matthew-fenton.com/?ref=pesec.no) and I call [conversion gap](https://www.pesec.no/the-strategy-gap/).

We've developed two tools that will help you identify and exploit such opportunities in your organisation:

[How to uncover growth opportunities hidden in plain sightAt any given moment there are at least hundred growth opportunities in your organisation.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/09/How-to-uncover-growth-opportunities-hidden-in-plain-sight-3.png)](https://www.pesec.no/how-to-uncover-growth-opportunities-hidden-in-plain-sight/)

[Demystifying strategic growthLearn how to identify growth possibilities and strategic choices to exploit them.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/04/Demystifying-strategic-growth--web-.png)](https://www.pesec.no/demystifying-strategic-growth/)

Remember that corporate innovation is a numbers game—spend ideas, not money!