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# In pursuit of insight
- URL: https://www.pesec.no/in-pursuit-of-insight/
- Published: 2025-02-13T08:00:53.000Z
- Updated: 2025-02-13T08:00:53.000Z
- Description: Perennial quest for understanding.
- Author: Bruno Pešec
- Tags: Innovation, Knowing, Discipline

What is insight?

Longman Dictionary of Contemporary English offers definition most applicable to corporate innovation work:

Insight is *"a sudden clear understanding of something or part of something, especially a complicated situation or idea."*

Insight—increased understanding of matter at hand—is vital for succeeding with innovation. 

If we fail to learn from our efforts; if we are unable to deepen our understanding of the customers, operations, and business; and if we are incapable of acting upon new insight, then we leave innovation to nothing but chance.

And those odds are not good.