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# How to get management buy-in for your idea
- URL: https://www.pesec.no/how-to-get-management-buy-in-for-your-idea/
- Published: 2022-04-11T07:00:00.000Z
- Updated: 2022-04-11T07:00:00.000Z
- Description: Build trust, explain urgency, and communicate value.
- Author: Bruno Pešec
- Tags: Innovation, Leadership

As I [wrote before](www.pesec.no/its-a-matter-of-priority/), "lack of budget" is most often an issue of priority, not funds.

In order to get attention, you will have to build trust, explain urgency, and communicate value:

- **Trust.** Who are you and why should they trust you? Where is your idea coming from?
- **Urgency.** Why this idea, now? What might happen if we don't act on it immediately? What might happen if the idea is ignored?
- **Benefit.** What would this idea mean to our business? Our customers? Our ecosystem?

Read the following two articles for even more advice on getting buy-in for your idea:

[How to ensure your corporate innovation initiative stands a chanceAlignment, communication, and commitment.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/06/How-to-ensure-your-corporate-innovation-initiative-stands-a-chance.jpg)](https://www.pesec.no/how-to-ensure-your-corporate-innovation-initiative-stands-a-chance/)

[Get your idea funded by questioning power dynamicsHow can intrapreneurs leverage decision making, agenda setting, and management of meaning?![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/04/volodymyr-hryshchenko-inI8GnmS190-unsplash-1.jpg)](https://www.pesec.no/get-your-idea-funded-by-questioning-power-dynamics/)