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# High-stakes innovation
- URL: https://www.pesec.no/high-stakes-innovation/
- Published: 2022-04-26T07:00:00.000Z
- Updated: 2022-04-26T07:00:01.000Z
- Description: Four de-risking questions.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Leadership, Strategy

Start with the following questions when dealing with a high-stakes innovation project:

- What must be true for this to succeed?
- What's the smallest first milestone that would indicate this is worth investing in?
- What's the smallest investment we can make to get there?
- What and how will we measure if we are getting there?

Answering above will help you uncover critical assumptions and establish crucial parameters for making an informed investment decision.

## Upcoming growth opportunities with Bruno

### April 27: Succeeding with Innovation

In this webinar, Bruno Pešec will share a number of practices to help you succeed with innovation, and address burning questions such as why do executives fear innovation? Register [here](https://link.pbsc.no/innovationsuccess?ref=pesec.no).

### May 2 – June 10: Innov8rs Unconference 2022

6 weeks with 60+ sessions on innovation. I'll be joining as a topical curator for **Innovation Strategy & Governance** and as a regional curator for **Norway**. For more info, and to apply, go [here](https://innov8rs.co/unconf/?ref=pesec.no). Drop me a note for 30% discount on corporate pass.

## Three latest posts

[“No thanks, I’m full.”Put your chef’s hat on.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/02/No-thanks--I-m-full.jpg)](https://www.pesec.no/no-thanks-im-full/)

[On self-improvement through innovationA conversation with Nick Mann of The Don’t Quit Podcast.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/03/On-self-improvement-through-innovation.jpg)](https://www.pesec.no/on-self-improvement-through-innovation/)

[Mind-gut balanceA hallmark of holistic leader.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/04/Bruno-Unfiltered--1-.png)](https://www.pesec.no/mind-gut-balance/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*