Five questions for your innovative idea
An idea is much more than just a product or service.
It should include, in addition to products and services:
- How are you going to make them?
- How are you going to deliver them?
- How are you going to talk about them?
- How are you going to profit from them?
- What are going to be the principal cost drivers?
Answering above leads to many other questions that also ought to be answered.