> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# Five dangerous myths
- URL: https://www.pesec.no/five-dangerous-myths/
- Published: 2025-09-22T07:00:00.000Z
- Updated: 2025-09-22T07:11:11.000Z
- Description: Don't fall for the "common" wisdom.
- Author: Bruno Pešec
- Tags: Innovation

Over the years I have encountered many innovation myths, but few as dangerous and misleading as the following five:

1. Innovate or die.
2. Innovators are born.
3. Innovation can be mandated.
4. Innovation is all about having fun.
5. Innovation is a heroic undertaking.

I address above, and fifteen more, in a webinar you can watch here:

[20 Common Misconceptions About Corporate InnovationSeeing differently, acting differently.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-172.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/20-Common-Misconceptions-About-Corporate-Innovation.jpg)](https://www.pesec.no/20-common-misconceptions-about-corporate-innovation/)