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# Exploit unfairness
- URL: https://www.pesec.no/exploit-unfairness/
- Published: 2025-08-12T07:00:48.000Z
- Updated: 2025-08-12T07:00:47.000Z
- Description: The ruinousness of unfairness.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Customer Experience, Innovation

Unfairness in product or service represents a great opportunity—either to convert customers from competition, or to minimise the chances of customers abandoning you—by providing a fair(er) solution.

## Three latest posts

[When to stopCriteria for termination.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-156.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/When-to-stop.webp)](https://www.pesec.no/when-to-stop/)

[Limit your innovationThe hidden benefit of boundaries.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-155.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Limit-your-innovation.webp)](https://www.pesec.no/limit-your-innovation/)

[Exploit negativityA simple move.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-154.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Bruno-Unfiltered--6--6.png)](https://www.pesec.no/exploit-negativity/)

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