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# Exploit negativity
- URL: https://www.pesec.no/exploit-negativity/
- Published: 2025-08-05T07:00:34.000Z
- Updated: 2025-08-05T07:00:33.000Z
- Description: A simple move.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Leadership

"This idea would never work!"

"Perhaps. Let's list all the reasons why it would never work!"

Assuming the idea in fact survived, now you have a list of assumptions to further explore.

## Three latest posts

[The effective corporate innovatorThree key traits.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-153.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/The-effective-corporate-innovator.webp)](https://www.pesec.no/the-effective-corporate-innovator/)

[Chasing illusionsOn importance of discernment.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-152.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Chasing-illusions.webp)](https://www.pesec.no/chasing-illusions/)

[Wednesday Innovation Q&A with BrunoHow can we establish a (well functioning!) corporate innovation lab?![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-151.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Innovation-Q-A-Red--Even--3.jpg)](https://www.pesec.no/wiqa-32/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*