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# Excise cruft
- URL: https://www.pesec.no/excise-cruft/
- Published: 2026-02-10T08:00:41.000Z
- Updated: 2026-02-10T08:00:40.000Z
- Description: Growth is about both adding and removing.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation

As we iteratively develop and mature an innovative idea, we must continuously and consciously remove its elements that are not needed anymore. This is especially true for very early stage ideas when we might have created "band-aid" solutions that do not scale efficiently. Best time to ameliorate that is iteratively too.

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*