> ## Content Index > Fetch the complete content index at: https://www.pesec.no/llms.txt > Use this file to discover other available public pages before exploring further. # Evergreen needs - URL: https://www.pesec.no/evergreen-needs/ - Published: 2022-05-03T07:00:00.000Z - Updated: 2022-05-03T06:59:59.000Z - Description: Some things don't change. - Author: Bruno Pešec - Tags: Newsletter, Bruno Unfiltered, Innovation, Entrepreneurship If customer behaviours seem fickle or opaque to you, I suggest you to try on several different lenses: - What problem are your customers trying to solve? - What need are they trying to satisfy? - What outcome are they trying to achieve? Dig deep into the above, for they don't change so often. A need for warm and safe home, full belly, and good time has been around for a couple of millennia. ## Upcoming growth opportunities with Bruno ### May 2 – June 10: Innov8rs Unconference 2022 6 weeks with 60+ sessions on innovation. I'll be joining as a topical curator for Innovation Strategy & Governance and as a regional curator for Norway. For more info, and to apply, go here. Drop me a note for 30% discount on corporate pass. ## Three latest posts [On the cost of ideasA conversation with Lorraine Ball of the More than a Few Words podcast.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/03/On-the-cost-of-ideas.jpg)](https://www.pesec.no/on-the-cost-of-ideas/) [On learning from mistakesA conversation with Thomas Green of the Ethical Marketing Service.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/03/On-learning-from-mistakes.jpg)](https://www.pesec.no/on-learning-from-mistakes/) [High-stakes innovationFour de-risking questions.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/04/Bruno-Unfiltered--2-.png)](https://www.pesec.no/high-stakes-innovation/) --- *Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*