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# Embrace the bias
- URL: https://www.pesec.no/embrace-the-bias/
- Published: 2022-03-08T08:00:00.000Z
- Updated: 2022-03-08T07:59:59.000Z
- Description: On agency.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Cognitive Bias, Knowing, Leadership

Narrative around bias is usually negative. Alas, reality is more nuanced than that. Being biased isn’t inherently bad, as long as we are aware of them. That allows us understand ourselves better and make informed decisions.

## Upcoming growth opportunities with Bruno

### March 7: Tales from the trenches — How the British military innovates

In this webinar hosted by Playing Lean, Andrew Kidd and Matthew Odell will share valuable lessons they've learned from their research on how the British military innovates. Register [here](https://link.pbsc.no/hM3c?ref=pesec.no).

### March 30: B2B Innovation

How to build products businesses want? Étienne Garbugli, the author of Lean B2B, will join me for this special webinar, and we will take a deep dive into the peculiarities of innovating in the B2B space. Sign-up [here](https://link.pbsc.no/b2binnovation?ref=pesec.no).

## Three latest posts

[On using plain languageA conversation with Bella Englebach of The Edges of Lean podcast.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/02/On-using-plain-language.jpg)](https://www.pesec.no/on-using-plain-language/)

[How to run effective corporate venture boardsThe most important function for maximising your returns on innovation investments.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/03/How-to-run-effective-corporate-venture-boards.jpg)](https://www.pesec.no/how-to-run-effective-corporate-venture-boards/)

[Can you do this?Be careful not to strain too much...![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/02/Bruno-Unfiltered--6-.png)](https://www.pesec.no/can-you-do-this/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*