> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
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# Embrace reality
- URL: https://www.pesec.no/embrace-reality/
- Published: 2023-05-22T07:00:58.000Z
- Updated: 2023-05-22T07:01:00.000Z
- Description: Innovation doesn't happen in a vacuum.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Knowing

Acknowledge your reality as it is—e.g. your current customers, product portfolio, capabilities, resources, organisation, and so on. Doing so does not mean forfeiting imagining other possibilities.

In fact, developing a deep understanding of the present helps us [shape the future](https://www.pesec.no/create-the-future/). Especially if we observe it from [a multitude of perspectives](https://www.pesec.no/knowing-beyond-mirrors-and-caves/).

On the other hand, ignoring your reality—e.g. pretending you are a startup while being a fragmented international enterprise—will most likely result in bitterness and waste.

There is a lot to be learned from the present that is useful for the future.

So why not leverage it?