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# Dynamic Strategy
- URL: https://www.pesec.no/dynamic-strategy/
- Published: 2020-11-26T08:00:00.000Z
- Updated: 2020-11-26T08:00:00.000Z
- Description: Strategic feedback loops are the key.
- Author: Bruno Pešec
- Tags: Strategy

In the last two decades, we’ve come to appreciate that strategy is in essence a guess. 

That guess may be highly uneducated (at worst) or highly informed (at best), but it remains a guess. 

Confusing the plan for a guarantee of reality to come can be catastrophic. 

Assumptions need to be questioned, explored, and updated.

![Dynamic Strategy - Strategic Feedback Loops - © Bruno Pesec, 2020](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/11/Dynamic-Strategy---Strategic-Feedback-Loops-----Bruno-Pesec--2020.png)

Strategic Feedback Loops (© Bruno Pešec, 2020)

Think of it this way: 

- Your strategy represents your best guess at achieving your goals.
- It is proven or disproven by how the world reacts to it.
- Your final outcome depends on your ability to understand and act upon feedback you are receiving from your environment, i.e. customers, competitors, and other stakeholders.

And that's the essence of a dynamic strategy.