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# Dull isn't the enemy
- URL: https://www.pesec.no/dull-isnt-the-enemy/
- Published: 2022-09-20T07:00:16.000Z
- Updated: 2022-09-20T07:00:15.000Z
- Description: It's all about value creation.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Strategy

While introducing new products, business models, and innovations might be cool and exciting, do remember that "boring" decisions like removing unused features, repurposing existing assets, and waiting a bit more to see how things develop, often lead to equally exciting results. While having much less downside. Pursue value, not shiny objects.

## Upcoming growth opportunities with Bruno

### November 28: Innovation Management Masterclass London

Succeeding with innovation requires a more dynamic and pragmatic approach than ever. Join me in London to learn how. [Early bird](https://www.pesec.no/innovation-management-masterclass-2022-london/) ends tomorrow.

## Three latest posts

[How to get relevant pitches from startups?Spolier alert: be clear on what you ask for.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/09/How-to-get-relevant-pitches-from-startups.jpg)](https://www.pesec.no/how-to-get-relevant-pitches-from-startups/)

[The cycle of doomDemolish the silos!![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/08/The-cycle-of-doom.jpg)](https://www.pesec.no/the-cycle-of-doom/)

[BewareMonoculturalism doesn’t mix well with innovation.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/07/Bruno-Unfiltered--5--1.png)](https://www.pesec.no/beware/)

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