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# Don't waste money on innovation
- URL: https://www.pesec.no/dont-waste-money-on-innovation/
- Published: 2021-01-25T08:00:00.000Z
- Updated: 2021-01-25T07:59:59.000Z
- Description: Confusion of the highest order.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, #Innovation Management

Corporate innovation is not an objective in and of itself.

It is one of the pathways towards your objectives; a pillar of your competitive advantage; a tactic within your master playbook.

To confuse corporate innovation as an end in it itself is to run a significant risk of wasting money on it.