> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# Disrupting the disruptors
- URL: https://www.pesec.no/disrupting-the-disruptors/
- Published: 2022-01-13T08:00:00.000Z
- Updated: 2022-01-13T08:00:01.000Z
- Description: A conversation with Jens Heitland of Innovation Culture Coding show.
- Author: Bruno Pešec
- Tags: Podcast, Webinar, Strategy, Innovation, Leadership

How might a leading European bank grow its market share and remain competitive in the 21st century?

Listen to my conversation on the [Innovation Culture Coding](https://www.heitlandinnovation.com/innovation-culture-coding-show/bruno-pesec?ref=pesec.no) show, with hosted by [Jens Heitland](https://www.linkedin.com/in/jensheitland?ref=pesec.no), to hear how would I approach the above situation.

Some of the tactics and methods I cover during the call are:

- No burning platform.
- Alignment on strategy and innovation.
- Avoid value destruction; protect the asset.
- Don't invest in misaligned ideas.
- Don't invest in orphan ideas.
- Secure innovation budget, but release it in tranches.
- Big bang transformations mean big waste.
- Establish innovation vanguard.
- Establish innovation objectives.
- On-the-job training and practical use.
- Innovators innovate, managers manage, executives fund.
- Tackle business unit by business unit.

You can watch the recording [here](https://www.heitlandinnovation.com/innovation-culture-coding-show/bruno-pesec?ref=pesec.no) (including select snippets), or by using the player below:

[Reach out](https://www.pesec.no/contact/) should you want to exchange notes or discuss any point.