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# Demolish the echo chamber
- URL: https://www.pesec.no/demolish-the-echo-chamber/
- Published: 2022-07-12T07:00:50.000Z
- Updated: 2022-07-12T07:00:49.000Z
- Description: I'll pass you the hammer.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Cognitive Bias, Logical Fallacy

It's only natural to be attracted to others like us. But if you wish to be truly innovative, you ought to seek cognitive diversity and candid discourse.

## Upcoming growth opportunities with Bruno

### November 26: Playing Lean Facilitator Training London

Learn how to teach Lean Startup in a fun and engaging way. More info [here](https://www.playinglean.com/products/london-playing-lean-facilitator-training?ref=pesec.no).

## Three latest posts

[Reading notes: Investment opportunities as real optionsOn viewing strategic decisions as options.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/07/Investment-opportunities-as-real-options.jpg)](https://www.pesec.no/reading-notes-investment-opportunities-as-real-options/)

[On accounting as innovation enablerA conversation with Adam Larson of the Count Me In® podcast.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/07/On-accounting-as-innovation-enabler.jpg)](https://www.pesec.no/on-accounting-as-innovation-enabler/)

[Words are deedsUse them wisely.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/07/Bruno-Unfiltered--6-.png)](https://www.pesec.no/words-are-deeds/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*