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# Critical thinking beats crystal balls
- URL: https://www.pesec.no/critical-thinking-beats-crystal-balls/
- Published: 2022-07-21T14:26:02.000Z
- Updated: 2022-07-21T14:27:28.000Z
- Description: Experimentation-driven corporate innovation.
- Author: Bruno Pešec
- Tags: Strategy, Innovation, Experimentation, Cognitive Bias, Logical Fallacy

Should we enter a new market?

Will customers pay for this?

Which of these three options is best?

Strategic questions like above are everyday part of corporate innovation.

Best way to tackle them isn't with a crystal ball and indomitable dogmatism, but with critical thinking and pragmatic experimentation.

I cover both on this blog, and you might find following two webinars a good starting point: 

[Avoid stupid decisions: most common cognitive biases and logical fallaciesHow can you improve your decision making skills? Webinar recording on exactly that topic.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/04/Avoid-stupid-decisions--most-common-cognitive-biases-and-logical-fallacies.png)](https://www.pesec.no/avoid-stupid-decisions-most-common-cognitive-biases-and-logical-fallacies/)

[Creating reusable knowledge: how to design effective experimentsInnovation teams can generate value in several ways, and creating reusable knowledge is one easy way to do so.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/05/Creating-reusable-knowledge--how-to-design-effective-experiments.png)](https://www.pesec.no/creating-reusable-knowledge-how-to-design-effective-experiments/)

May the fastest learner win!