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# Contested territory
- URL: https://www.pesec.no/contested-territory/
- Published: 2024-03-05T08:00:26.000Z
- Updated: 2024-03-05T13:08:32.000Z
- Description: Sails ahoy!
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Strategy, Innovation, Experimentation

Red oceans might not be attractive growth segments, but they sure are a fertile ground for testing and learning at the expense of others.

## Upcoming growth opportunities with Bruno

**90-day Innovation Management coaching:** I’ll help you design, enhance, and implement innovation strategy and system, with a weekly call and unrestricted email. This is not a regular offering of mine, and it’s intended to help leaders like you during crunch time. I have limited slots available, write to me at [bruno@pesec.no](mailto:bruno@pesec.no?subject=90-day%20coaching%20in%20Innovation%20Management) to secure yours.

## Three latest posts

[The Innovator’s Handbook 2024Download your copy for free.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w1200/2024/02/TIH2024.jpg)](https://www.pesec.no/the-innovators-handbook-2024/)

[The Puzzle Episode 13How to turn a stagnating project around?![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w1200/2024/02/the_puzzle_episode_013.jpg)](https://www.pesec.no/the-puzzle-episode-13/)

[Ceremonial ritesBring out the incense!![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w1200/2024/02/Bruno-Unfiltered--3-.png)](https://www.pesec.no/ceremonial-rites/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*