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# Combinatorial innovation
- URL: https://www.pesec.no/combinatorial-innovation/
- Published: 2025-06-26T07:00:17.000Z
- Updated: 2025-06-26T07:00:16.000Z
- Description: New value, existing assets.
- Author: Bruno Pešec
- Tags: Innovation, Entrepreneurship, Strategy

If we know our customers' core jobs and desired outcomes, then we can leverage existing resources, capabilities, and brands to create innovative products are services for them. Then innovation becomes a game of bricolage, like playing with available building blocks to make something new and valuable.